Lenovo is a multinational technology company headquartered in Beijing, China. The company designs, develops, manufactures, and sells personal computers, smartphones, tablets, servers, and other electronic devices. Lenovo was founded in 1984 by Liu Chuanzhi, and it initially focused on developing and selling computer components.
The Lenovo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.