Luigi Lavazza created the Italian coffee firm Lavazza in 1895. It is one of the world's largest coffee producers, with a presence in more than 90 countries. Lavazza is well-known for its high-quality coffee beans imported from all over the world, including Brazil, Colombia, and Ethiopia.
The Lavazza Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.