LATAM Airlines is a South American airline that was formed through the merger of LAN Airlines (Chile) and TAM Airlines (Brazil) in 2012. It is the largest airline in Latin America and operates flights to destinations in North America, Europe, Oceania, and, of course, Latin America.
The LATAM Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
