KLM Royal Dutch Airlines, commonly known as KLM, is the flag carrier airline of the Netherlands. It was founded in 1919 and is the oldest airline in the world still operating under its original name. KLM operates out of its hub at Amsterdam Airport Schiphol and offers flights to over 145 destinations worldwide.
The KLM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
