Jordan flag consists of three horizontal stripes. The top and bottom stripes are black and green, respectively, while the center stripe is a broad white stripe with a red chevron pointing towards the hoist side (the left side of the flag). The chevron commemorates the Arab Revolt against the Ottoman Empire during World War I, and it also represents Jordan's Hashemite dynasty, which has ruled the country since its independence in 1946.
The Jordan Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.