The Jinan Xingzhou FC logo symbolizes the team's identity and locale. The new design includes the phrase "Jinan Nicknamed Quancheng" above the team emblem, emphasizing the city's nickname, which means "Spring City." Furthermore, the primary body of the logo draws influence from the "Spring Logo," a symbol of Jinan that resembles water churning and has a pearl at its heart.
Jinan Xingzhou FC, a Chinese professional football team headquartered in Jinan, Shandong, began in 2013 as an amateur club called Jinan Phebe 88 F.C. The team changed its name multiple times before finally settling on Jinan Xingzhou F.C. in 2017. They played their home games at Zaozhuang Sports and Cultural Centre Stadium.
The Jinan Xingzhou Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
