The Jiangxi Lushan FC logo depicts a stylized mountain range, which represents the gorgeous Lushan area where the team is headquartered. The logo's colors are red, blue, and white, which symbolize the team's identity. The logo's design is inspired by Mount Lu, from which the club name "Lushan" derives, giving a visual connection to the geographical and cultural significance of the region.
Jiangxi Lushan Football Club, headquartered in Ruichang, Jiangxi, plays in China League One, the second division of Chinese football. Established in 2002 as an amateur team named Jiujiang Liansheng, it moved to a professional football club in 2012 and has experienced name changes throughout the years, today known as Jiangxi Lushan.
The Jiangxi Lushan Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
