Jersey flag is a red field with a white diagonal cross stretching from the upper hoist-side corner to the lower fly side corner. This is referred to as the "Jersey Cross" or "St. George's Cross." It is a simplified version of the classic English flag, the St. George's Cross.
The Jersey Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
