Alabama state flag has a crimson diagonal cross (St. Andrew's Cross) on a white background. The flag is similar in design to the Confederate Battle Flag, but with the colors reversed. The St. Andrew's Cross symbolizes Alabama's southern ancestry and alludes to the state's ties to the Confederate States of America during the American Civil War.
The Alabama Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.