Florida flag is a red saltire (diagonal cross) on a white background. This red saltire separates the flag into four equal quadrants, each with its own red saltire. The state seal, which depicts a Native American Seminole lady dispersing flowers, a steamboat, a sabal palm tree, and a sun, is depicted in the center of the flag. A gold ribbon surrounds the seal, with the inscriptions "Great Seal of the State of Florida" on the outside edge and "In God We Trust" on the inner edge. This design depicts Florida's rich history, culture, and natural beauty.
The Florida Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.