Ioniq refers to the Hyundai Ioniq, a line of electric cars (EVs) manufactured by South Korean carmaker Hyundai. The Hyundai Ioniq portfolio comprises three models: the Ioniq Electric, a completely electric car; the Ioniq Hybrid, a hybrid-electric car; and the Ioniq Plug-in Hybrid, a plug-in hybrid vehicle. These cars are intended to provide environmentally friendly transportation choices with varied levels of electrification to meet the interests and demands of users.
The Ioniq logo is a clean, modern style with all uppercase characters spaced widely apart. The text is written in thin, rigid, sky blue characters, similar to the Relato Sans Medium typeface, but with rounder "O" and "Q."
The Ioniq Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
