The Indiana Pacers logo is circular emblem with a solid blue letter "P" placed on a white inner circle and a yellow basketball. The wordmark is placed on the border of the emblem.
The Indiana Pacers are a professional basketball club headquartered in Indianapolis, IN. They compete in the National Basketball Association's (NBA) Eastern Conference Central Division. The Pacers were established in 1967 as a founder member of the American Basketball Association (ABA) and joined the NBA in 1976 as part of the ABA-NBA merger.
The Indiana Pacers Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
