The HTWO logo projects a new brand specialized to hydrogen fuel cells launched by the Hyundai Motor Group. The term "HTWO" refers to the hydrogen molecule, H2, as well as "Hydrogen" and "Humanity," the core values of Hyundai's fuel cell company.
The HTWO logo depicts the organization's name in a bold sans-serif typeface, with a plus symbol and two lines representing hydrogen and mankind. This brand is part of Hyundai's attempts to speed up the creation of a hydrogen society and offer zero-emission transportation options, including automobiles, ships, and trains.
The HTWO Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
