Guinness World Records is a reference book that collects and documents important records set by people, animals, and organizations. The records span several categories, including human accomplishments, nature phenomena, technology marvels, and much more.
The Guinness World Records Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
