Clive Davis started the well known record label Arista Records in 1974. It began as a branch of Columbia Pictures Industries and eventually became a subsidiary of Sony Music Entertainment. Many successful musicians have come from Arista Records, including Whitney Houston, Aretha Franklin, Carlos Santana, Pink, Usher, and many others.
The Arista Records Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
