Guerrero flag features the coat of arms of the mexican state. The coat of arms depicts a blue shield with a picture of "Tiger Knight," a former Mexican high ranking soldier, dressed in the traditional battle costume made primarily of jaguar leather. The knight wields a macana, a wooden club with obsidian blades attached, in his right hand, and a shield with red, green, violet, and yellow freckles in his left.
The Guerrero Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
