Geo Car was a subsidiary of General Motors (GM) that operated from the late 1980s until the mid-1990s. Geo was a brand created to provide compact, fuel-efficient automobiles, frequently obtained from Japanese manufacturers such as Suzuki, Toyota, and Isuzu. The Geo Metro, Geo Prizm, and Geo Tracker were among of the brand's most popular models.
The Geo logo has a small globe icon placed within the letter "O" in Geo. The logo is minimalistic, it displays the brand's name "GEO" in a simple red text.
The Geo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
