Fordham University is a private Jesuit research university with its main campus in the Bronx in New York City. It is one of the oldest Jesuit institutions in the United States, having been founded in 1841 by the Catholic Diocese of New York.
The Fordham University logo embodies the university's identity and history. The primary logotype incorporates the well-known seal, which is positioned to the left of the inscriptions. The nameplate is inscribed in English and is framed by a thin horizontal stroke from the inscription 'The Jesuit University of New York'. For the seal and logotype, four scripts are used, with a sans-serif typeface for the organization's name and the year of formation.
The Fordham University Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
