Flickr is an online photo-sharing platform and social network. It was launched in 2004 by Ludicorp, a Canadian company, and was later acquired by Yahoo in 2005. In 2018, Flickr was acquired by SmugMug, a photography and image hosting company.
The Flickr Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
