Fitbit is a popular brand of wearable fitness technology that allows users to track their physical activity, exercise, sleep, and other health metrics. Fitbit devices typically come in the form of a wristband or a clip-on device that users wear throughout the day.
The Fitbit Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
