Magellan Navigation is a brand of GPS (Global Positioning System) navigation devices and software. Founded in 1986 in the United States, the company was a pioneer in the development of GPS navigation technology and was one of the first companies to offer handheld GPS devices for consumers.
The Magellan Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.