Fertile Hope was a non-profit organization that provided support and services to cancer patients and survivors who were experiencing infertility as a result of cancer treatments. Lindsay Nohr Beckwith, a cancer survivor who encountered infertility as a result of her treatment, launched the nonprofit in 2001.
The FertileHope Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
