FC Lugano is a Swiss professional football club based in the city of Lugano in the southern part of Switzerland. The club was founded in 1908 and currently plays in the Swiss Super League, the top tier of Swiss football.
The FC Lugano Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
