Financial institutions use the phrase "Equal Opportunity Lender" to signify that they do not discriminate against borrowers based on protected criteria such as race, gender, national origin, religion, age, or handicap. This indicates that the lender only considers loan applications based on creditworthiness and other objective criteria, rather than variables unrelated to creditworthiness.
The Equal Opportunity Lender Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
