"Equal Housing Opportunity" refers to the notion that all individuals, regardless of race, color, national origin, religion, sex, familial status, or disability, should have equal access to housing. The Fair Housing Act, passed by the United States Congress in 1968, established this notion.
The Equal Housing Opportunity Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
