Eicher Motors is an Indian multinational automobile manufacturer located in Gurugram, India. The company's primary brand, Royal Enfield, makes motorbikes. Eicher Motors purchased Royal Enfield in 1994, and the brand has grown significantly in India and throughout the world since then.
The Eicher Motors logo is made out of a white and red emblem with a white profile of a horse facing left on a red horizontally oriented oval with the left portion solid and the right part with a striped red and white horizontal pattern, representing motion and speed. The logo seems simple, yet powerful and dynamic, expressing freedom, energy, and the might of its cars.
The Eicher Motors Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
