Durex is a popular brand of condoms and other sexual health goods. Reckitt, a British multinational consumer products corporation, owns the brand. Durex offers a wide range of condoms to suit diverse tastes and needs, including thin condoms, ribbed condoms, and flavored condoms. In addition to condoms, Durex manufactures lubricants and other sexual wellness items.
The new Durex logo has a flat form, eliminating the original's convex design. The new design makes the 'x' in the word more apparent, as part of the brand's desire to present itself as an activist advocating for the "positive reality" of sex.
The Durex Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
