Crucial is a brand of Micron Technology that sells computer memory and solid-state drives (SSDs) directly to consumers. The brand is well known for offering high-quality memory products at competitive prices and is popular among computer enthusiasts and DIY computer builders.
The Crucial Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
