A Compact Disc, or CD for short, is a digital optical disc used for storing audio and data. CDs were first introduced in the 1980s as a replacement for analog vinyl records and tapes. They were popular for their convenience and ability to store large amounts of audio data in a compact and durable format. CDs are still widely used today, although the rise of digital music formats and streaming services has led to a decline in their popularity. CDs typically have a capacity of 700 MB and can store up to 80 minutes of high-quality audio.
The Compact Disc Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.