JBL is a company that specializes in producing audio equipment, including headphones, speakers, and soundbars. JBL was founded in Los Angeles, California, in 1946 by James Bullough Lansing, an American audio engineer and loudspeaker designer.
The JBL Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.