Can Am, an SCCA/CASC sports car racing series, ran from 1966 until 1987. Can-Am automobiles were developed from sports cars released in 1964 for the North American market.
The Can Am logo has a powerful and masculine style which expresses strength and aggression, while remaining basic and uncluttered. The gear inside the circle represents the company's ability in design and engineering, while the "BRP" inscription denotes its affiliation with its mother brand, Bombardier Recreational Products.
The Can Am Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
