The British School of Motoring (BSM) is one of the recognized driving schools in the United Kingdom. It was founded in 1910 and has a long history of teaching and educating those who want to get their driver's license. BSM provides a variety of services, such as driving lessons for beginners, refresher courses for experienced drivers, and advanced driving courses.
The British School of Motoring logo features the initials "BSM" printed in orange color. The design is simple and reminiscent of the company's focus on driving instructions and road safety.
The British School of Motoring Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
