BMW, short for Bayerische Motoren Werke AG (Bavarian Motor Works in English), is a German multinational company that manufactures luxury automobiles and motorbikes. It was established in 1916 and is based in Munich, Bavaria, Germany. BMW is known for its high-performance vehicles, motorbikes, and engines, as well as its engineering prowess and innovative spirit.
The BMW logo is a stylized picture that looks like an airplane propeller. The logo was created in 1917, and the blue and white colors symbolize the national colors of Bavaria, where the company was founded.
The BMW Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
