Berkeley Cars Ltd was a British automobile manufacturer that developed affordable sporty microcars in the late 1950s and early 1960s. The company was headquartered in Biggleswade, Bedfordshire. Berkeley, one of Europe's leading caravan manufacturers, collaborated with designer Lawrence "Lawrie" Bond to create the Berkeley Sports vehicle, which included models like the SA322 and SE328.
The Berkeley logo consisted of a circular badge with a broad silver frame and the letters "Berkeley" on its upper section, which arched over the inner circle of the insignia. The insignia had a prominent "B" with two circles on both the top and lower sides, and the badge's inner circle was split horizontally into red and gray pieces. The logo was made of silver-gray, white, and red, representing strength, style, and resolve.
The Berkeley Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
