Barkas was an East German vehicle brand made by VEB Barkas-Werke, which specialized in vans and light trucks. The company was based in Karl-Marx-Stadt (now Chemnitz) and functioned between the late 1950s until Germany's reunification in 1990.
The Barkas logo evokes a sensation of wind and flight, as well as forward power and equilibrium. The logo represents a desire to go forward while maintaining stability. The Barkas logo consists of a delicate circle with extended, mathematically styled wings and clean, straight outlines. This description claims that the logo is intended to represent mobility, development, and stability.
The Barkas Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
