Bajaj Auto Limited, located in Pune, Maharashtra, is one of India's top two- and three-wheeler manufacturers. It was established in 1945 by Jamnalal Bajaj. The company began as a scooter manufacturer, but over time, it expanded its product line to include motorcycles, auto-rickshaws, and quadricycles.
The Bajaj logo, which was revised in 2004, represents the company's dedication to growth, stability, and power. It consists of a sharp, stylized letter "B" arranged in a vertical hexagon, indicating forward movement, advancement, and power. Blue and white symbolize stability, dependability, and authority. Elephant Design, an Indian design studio, created the logo, which has a modern and confident appearance. The logo is sometimes characterized as resembling a flying bird or two arrows, which represent continuous growth and progress.
The Bajaj Auto Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
