The TVS logo consists of the wordmark "TVS" and a red jumping horse. The horse's silhouette is heading to the right, and represents the brand's progression and speed. The TVS emblem's red color signifies the brand's enthusiasm and energy, as well as its positive and inventive attitude.
TVS Motor Company is an Indian multinational motorcycle manufacturer located in Chennai, India. It is India's third-largest motorcycle manufacturer and ranks among the top 10 globally. TVS Motor was founded in 1978 and primarily concentrated on producing mopeds before expanding into motorcycles, scooters, and auto rickshaws.
The TVS Motor Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
