In 1992, General Motors launched Asuna, a captive import automotive brand, to compete with Geo in the Canadian market. The company was recognized for developing tiny and economical automobiles, appealing to budget-conscious clients who wanted practical and efficient cars.
The Asuna logo is a blend of a triangle, an ellipse and a wordmark, creating a sense of balance that is both grounded and optimistic. The logo is simple and beautiful, presenting a picture of an inventive, ambitious, and gracefully positioned company.
The Asuna Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
