ASE stands for "Automotive Service Excellence," which is a certification program for automotive technicians in the United States. The program tests and certifies technicians in various areas of automotive repair and maintenance.
The ASE Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
