Armstrong Siddeley was a British engineering company founded in the early twentieth century and best known for producing luxury vehicles and aviation engines. In 1919, Armstrong Whitworth and Siddeley-Deasy merged, becoming the company.
The Armstrong Siddeley logo depicts a sphinx, which served as both the company's mascot and logo for its vehicles. The sphinx represents elegance, refinement, and long-lasting excellence, reflecting the company's reputation for delivering high-quality, inventive, and distinctive vehicles.
The Armstrong Siddeley Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
