Arctic Cat is a recreational vehicle manufacturer, best known for its snowmobiles, all-terrain vehicles (ATVs), and side-by-side utility vehicles. The firm was formed in 1960 in Thief River Falls, Minnesota, USA, and has since become a household brand in the powersports industry.
The Arctic Cat logo features a dynamic and edgy black cat, representing the company's essential beliefs. The logo depicts a jumping black cat with sharp tail, claws, jaws, and a brilliant green eye. The cat's ears are close to its head, and its mouth is partially open, revealing its sharp fangs. The brand name is written underneath the picture in bright green color. The logo represents power, speed, purpose, and forward momentum.
The Arctic Cat Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
