The American Motors Corporation (AMC) was an American automobile manufacturing company formed through the merger of Hudson Motor Car Company and Nash-Kelvinator Corporation in 1954. The merger was an attempt to create a stronger competitor against the "Big Three" automakers of the time: General Motors, Ford, and Chrysler.
The American Motors Corporation logo features a geometric structure composed of a solid red triangle on the left, a vertical blue rectangle, and white space between the figures. The triangle stands for growth and success, while the blue rectangle represents stability and trust. The words "American Motors" appear below the logomark.
The American Motors Corporation Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
