Alpina is a German automaker that specializes in modifying and customizing BMW models to produce high-performance and luxury automobiles. Burkard Bovensiepen created the firm in 1965, with headquarters in Buchloe, Bavaria, Germany. Alpina and BMW have a tight relationship, and the German Federal Motor Transport Authority recognizes its vehicles as different manufacturers.
The Alpina logo is a white circle with a thick black frame and gray outline that includes a two-color seal in the middle and the word "ALPINA" in huge white letters at the top. The vertically divided seal is red and blue, representing the brand's roots and legacy.
The Alpina Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
