Allegra is the brand name for fexofenadine, an antihistamine medicine. It is frequently used to treat allergy symptoms such as sneezing, runny or itchy nose, and itchy or watery eyes caused by illnesses such as allergic rhinitis.
The Allegra logo is intended to convey a sense of friendliness, warmth, and relief. The letter "E" in the logo is designed with an extended and curled tail, creating a memorable brand mark. The light purple gradient hue of the logo is intended to represent relief, making it an ideal option for an antihistamine drug.
The Allegra Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
