The AFC Wimbledon logo depicts a black double-headed eagle based on the Municipal Borough of Wimbledon's coat of arms. This emblem incorporates a local mythology that Julius Caesar once tented on Wimbledon Common, and the double-headed eagle represents his supposed coat of arms.
AFC Wimbledon is an English professional association football team headquartered in Merton, London. The squad plays in EFL League Two, the fourth tier of the English football league system. AFC Wimbledon has a long history, with major victories including the League Two play-offs in 2016 and the Conference playoffs in 2011.
The AFC Wimbledon Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
