Association of Equipment Manufacturers - AEM is a North American trade association that represents companies that manufacture equipment, products, and services used worldwide in the agriculture, construction, forestry, mining, and utility industries.
The AEM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
