Groupon is an online marketplace that offers deals and discounts for a wide range of products and services, such as travel, dining, entertainment, beauty and spa treatments, and more. The company was founded in 2008 and operates in over 15 countries worldwide.
The Groupon Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
