The Oklahoma Sooners are the athletic teams that represent the University of Oklahoma (OU), which is based in Norman, Oklahoma. As a member of the Big 12 Conference, the Sooners compete in NCAA Division I. Oklahoma University's athletic teams are known as the Sooners, and its official colors are crimson and cream.
The Oklahoma Sooners Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.