Beatport is a popular online music retailer that focuses on electronic dance music (EDM) and other dance-oriented genres. It was created in 2004 and has since grown to become a leading source of music for DJs, producers, and dance music fans all around the world.
The Beatport Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.