ZTE Corporation is a Chinese multinational telecommunications equipment and systems company. It was founded in 1985 and is headquartered in Shenzhen, Guangdong, China. ZTE produces a wide range of telecommunications equipment, including smartphones, network switches, routers, optical transmission equipment, and wireless communication systems.
The ZTE Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
